Start with us - you WILL get a Life Insurance Policy

Start with a quick quote ​

Great prices, right? Well, it gets even better with our personalized Needs Assessment Tool!

  • Get objective advice on your situation
  • Built by financial planning and technology experts
  • Takes 2 minutes
  • No contact info required

We're different.

Automatically adjusts your coverage based on life events like kids growing up or retirement.

Needs Assessment Tool

Quickly helps you define exactly how much insurance you need at exactly the right time.

184 Years Of Experience

Our plans are delivered by Legal & General, an A+ rated insurer with 184 years experience.

The perfect policy for them is just 3 steps away.


Needs Assessment

Let our technology assess your unique needs - Takes 2 minutes and no contact info required.

Review & Refine

Review & Refine

Read your personalized recommendation, explore options and confirm your plan - quick and easy!


Approve your plan

Finish your application online with our underwriting partner.
Takes 10 minutes and may get instant approval!

The industry’s only Predictive Protection™ life insurance plans.

Predictive Protection

Most life insurance companies recommend one price for a bulk amount of coverage that stays the same for the life of the policy.

We take a fundamentally different approach.

Our technology is able to calibrate the insurance you need over the course of your policy based on life changes and milestones.

With Predictive Protection™, your policy is designed to change over time automatically so you have the exact right amount of coverage at the right time.

The most accurate Needs Assessment tool in the business.

A Needs-Based approach to buying life insurance is a way of determining the appropriate amount of life insurance coverage you should purchase to provide the right coverage for your family.

That’s how life insurance should work.

Our advanced technology powers a Needs Assessment tool that makes it easy to take into account many more variables to determine how much coverage you need and at what stage in your life. This approach is a radically different than other companies because it reflect everyday life with all its changes.