in partnership with

Everyday life insurance

Life Insurance that adapts to your needs

Get a tailored plan unique to your life goals.

Life is ever-changing.
Your life insurance should be as well.

Life Insurance should cover your salary for the number of years you have left in your career.


Coverage should change as kids grow up, salaries change, savings build and life happens. YET most life insurance plans have the same coverage for the policy lifetime.

Everyday Life Insurance Pet

With Everyday Life, your insurance will adjust as your life does. You’ll never overpay for the coverage you need.

Our plans are based on:

the support your work provides for each of your loved ones
a reasonable time estimate for how long your loved ones will need the support
the ability of your savings to reduce the amount of insurance needed.
Predictive Protection

Child Graduation

Children not permanently disabled can be self-sufficient after college

Life Expectancy

Support for elders and disabled people is estimated based on typical lifespan


Support you provide after you retire is not coming from your work


Your money (minus certain debt) offsets your insurance needs

Let us help you
You deserve expert service
and advice

we take real life into account

Your needs will change and evolve over time. It’s just common sense that your life insurance should do the same.

No games, guaranteed.

We pride ourselves on our objective expert advice.  No pressure or scare tactics and no selling you stuff you don’t need.

Technology + Personal Service

We simplify life insurance by combining innovative technology with personal service, because we believe you deserve better.

The perfect policy is just 3 steps away.

Needs Assessment

Let our technology assess your unique needs - Takes 2-3 minutes and no contact info required.

Review & Refine

Review and refine your tailored personalized recommendation, and price quote. Quick and easy!

Approve your plan

Finish your application online with our underwriting partner, Legal & General.
Takes 10-15 minutes and many get an instant decision

We're different.

Automatically adjusts your coverage based on life events like kids growing up or retirement.

Needs Assessment Tool

Quickly helps you define exactly how much insurance you need at exactly the right time.

Budget Friendly

Most of our plans are 50% cheaper than other life insurance products. Get coverage that covers your loved ones at a price you can afford.

We deliver for all our customers.

Get started today to see how easy and affordable life insurance can be.